Marc Ecko creates entertainment division

Following his partnership with Atari for 2006 game Getting Up: Contents Under Pressure, fashion designer Marc Ecko is expanding his business with a new interactive entertainment division.

According to a statement issued by the company, Marc Ecko Entertainment will focus on “initiating and identifying innovative games” and working with publishers to bring them to market.

MEE president Mike Lynch said Ecko has been looking at investing in games and developing new concepts since the launch of Getting Up. He declined to offer many details of the company’s first titles but did reveal, “One of our initial projects is with a developer that was responsible for one of the biggest hits of 2006.”

Ecko will take on the role of chief creative officer at MEE, while former Rockstar Games employee Mark Fernandez has been appointed VP of creative. Shawn Rosen, who worked at Acclaim for 10 years, is executive producer.

“Our goal is to expand creativity in videogames – we want to try brand new things,” Ecko commented.

Source: GamesIndustry.biz

Related Links: Marc Ecko Enterprises, Marc Ecko @ Wiki

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