Facebook will allow advertisers to pay in local currency
When Microsoft bought 1.6 percent of Facebook for US$240 million in 2007, valuing the company at almost US$15 billion, some thought they were mad, and that could still well be the case. The social networking site, while making money, is hardly raking it in.
The company has gone on the offensive by allowing companies in certain countries to buy ads in local currency.
The ability to buy advertising using local means companies will not have to worry about the fluctuating US dollar, which can either eat into a budget or stretch it out. What it also does, is give more certainty when planning an advertising campaign.
Australian Dollars, British Pound, Canadian Dollars, Chilean Peso, Colombian Peso, Euro, Danish Krone, Hong Kong Dollar, )Japanese Yen, Norwegian Krone, Swedish Krona, Swiss Fanc, Turkish Lira, Venezuelan Bolivar andUS Dollar.