Apple bringing iTunes and AirPlay 2 to Samsung Smart TVs

In a deal that would be unimaginable a few years ago, Apple and Samsung have partnered up to bring iTunes and AirPlay 2 functionality to Samsung’s Smart TVs this year.

iTunes and AirPlay 2 will make their way to 2019 Samsung Smart TVs out of the box, and 2018 Samsung Smart TVs will get the services via a firmware update.

Users will be able to access their existing iTunes library and buy or rent new movies and TV shows directly on the TV, similarly to Apple TV. iTunes content is said to work seamlessly with Samsung’s Smart TV services including the Universal Guide and Bixby.

Apple says the move will allow its customers freer access to their content.

“We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs, so iPhone, iPad and Mac users have yet another way to enjoy all their favorite content on the biggest screen in their home,” said Eddy Cue, senior vice president of Internet Software and Services at Apple.

Samsung hopes the deal will bring more content to its TVs, allowing their customers more choice and better platform interoperability.

“We pride ourselves on working with top industry leaders to deliver the widest range of content services to our Smart TV platform,” said Won-Jin Lee, Executive Vice President, Visual Display Business at Samsung Electronics. “Bringing more content, value and open platform functionality to Samsung TV owners and Apple customers through iTunes and AirPlay is ideal for everyone.”