9Now launches on Google Chromecast

Nine today announced that it has made its streaming service, 9Now, available on Google Chromecast devices, making them the first commercial free-to-air station available on-demand for Chromecast.

9Now will be competing with services like Netflix, Stan and Presto, all of which are also available on Chromecast.

Niamh Collins, General Manager of Product and Digital Operations at Nine hopes that making 9Now available on Chromecast will extend their userbase.

“9Now already has 1.9 miIlion subscribers but we are excited that the Chromecast launch will extend the footprint of service,” Ms Collins said.

“We have been working hard to develop a best-in-class Chromecast experience. As the first Australian commercial free-to-air broadcaster to implement Chromecast, Nine is providing consumers with greater choice to access excellent home-grown Australian content on 9Now.

Nine partnered with Brightcove on the technology side, which enables 9Now to deliver video content easily and to be able to insert ads seamlessly into the video stream, which is meant to reduce buffering times and minimise disruptions.

Chromecast is a convenient way of putting streaming services onto your television without shelling out for a smart TV or plugging in a laptop. It works by pairing with your smartphone, allowing you to stream content from your phone to your television over a local network.

Google Chromecast is available locally from JB Hi-Fi, Harvey Norman and Google’s online store, among other places, for AUD$59. Our review is available here.



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