Youtube App Hits Store Ahead of iOS6 Release

  • Youtube app now at App Store
  • Users will take extra steps to download app at App Store
  • App to show more videos and mobile ad

The new iPhone will no longer show the Youtube app on its home screen, an omission that is already expected by the video sharing site’s parent Google so it swiftly came up with a refr

  • Youtube app now at App Store
  • Users will take extra steps to download app at App Store
  • App to show more videos and mobile ad

The new iPhone will no longer show the Youtube app on its home screen, an omission that is already expected by the video sharing site’s parent Google so it swiftly came up with a refreshed app that debuted Wednesday in the App Store.

With the latest format, Youtube will need to take extra effort convincing users of Apple’s upcoming iOS 6 devices that they will need to download the Youtube app because it will no longer be a default app shown on iPhones.

For Youtube, the advantage of this reprogrammed app is more control to show mobile ads and more videos, which it could not do before since Apple is the one that built and controlled earlier version of the Youtube app.

With Apple’s tight control over the previous Youtube app, music videos and other popular video clips are not shown due to the ad ban imposed by the company. This means, some copyright owners would not allow their media content to be shown if their work will not be paid.

The ban on ads prevented many music videos and other widely watched clips from being shown in the iOS app because some copyright owners don’t allow their content to be shown if there is no way for them to be paid.

In a Youtube blog post, Andrey Doronichev listed features that will give “the best mobile experience” to iPhone and iPod touch users. These include a channel guide feature and a search function that gives faster results with the ability to share videos over Google+ and Facebook.

An optimised version of the app will come for iPad users soon or few months from now, assured Doronichev.

The recent changes came at the heels of the fallout in the licensing agreement between Google and Apple that is supposed to give Youtube another five years lease of life as a built-in app in the operating system of Apple devices.

Apple is also not including Google Maps, the digital go-to source for directions.

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