Windows Phone 8 Picking Up as Phone Makers’ Choice

  • Nokia, Samsung, HTC to run Windows Phone 8
  • OS will tie smartphone with Windows ecosystem of apps, hardware
  • Windows Phone 8 slated for Q4.

After Nokia’s unveiling of its Lumia 920 and of Samsung with Ativ S smartphones, and other phone makers who will soon follow to introduce their devices running Microsoft

  • Nokia, Samsung, HTC to run Windows Phone 8
  • OS will tie smartphone with Windows ecosystem of apps, hardware
  • Windows Phone 8 slated for Q4.

After Nokia’s unveiling of its Lumia 920 and of Samsung with Ativ S smartphones, and other phone makers who will soon follow to introduce their devices running Microsoft’s newest Windows Phone 8 platform, anticipation of its imminent release by the end of this year is getting stronger.

Windows Phone 8 is an updated and claimed to be a much-improved version of the Windows Phone 7 platform, which many believe will introduce new and better features that are missing from the last iteration.

Touted to rival the more popular Android and iOS platforms, Windows Phone is seen drumming the comeback of Microsoft with a new ecosystem that is aimed to enhance people’s way of using smartphone via a flexible platform that can synch with other hardware like desktops, laptops, tablets, and more.  It is also meant to differentiate Microsoft from products running Samsung Android phones and Apple’s iOS-based devices. 

In particular, the Nokia Lumia 920 showed a barrage of Windows Phone 8-enabled features that claims to provide a true Microsoft-based mobile experience to users. These support range from the innovative imaging system, NFC pairing, multi-core CPU, and wireless charging, among others. 

Samsung’s adoption of Windows Phone 8 seem more geared to distance itself from being compared to Apple after a district court in the U.S. find the Korean company infringing on the design of the Cupertino-based company’s iPhone product. 

During the consumer electronics trade show IFA in Berlin, Samsung promoted its new Ativ range of devices that runs Windows Phone 8, which like Nokia’s Lumia will come with NFC and HSPA+ but will not support LTE.

For its part, HTC is readying to launch on September 19 at least three of its new smartphones with 8X earning the flagship role that will run Windows Phone 8. Then other makers like Huawei and ZTE will be releasing their Windows Phone 8 handsets with details still to be announced.

It is claimed that Windows Phone 8 will power up the hardware capabilities of these phones and deliver consistency of strong performance across multiple platforms in order to give the best user experience. The ecosystem of the Windows platform is claimed to be more comprehensive than either Android or iOS systems. Google is yet to flatten the kinks out of its still fractured ecosystem to fully support seamless Chrome OS and Android mobile OS integration. Apple’s ecosystem may be closer to the Windows ecosystem, except that it lacks a gaming platform. 

Some observers, meanwhile, noted that the depth of Apple and Android’s app stores remain a difficult terrain for Windows Phone. Although it was promised that Windows Phone 7 applications will now run on Windows Phone 8 and scale-up to allow higher screen resolutions. 

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