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The video game industry is tipped to be the big winner following Prime Minister Kevin Rudd’s 10.4 billion economic stimulus package.
The video game industry is tipped to be the big winner following Prime Minister Kevin Rudd’s 10.4 billion economic stimulus package.
According to reports in today’s Telegraph, the latest sales figures covering the last five weeks show the games market is up by 39 percent on last year’s sales totals.
Australians have purchased more than 130,000 Nintendo Wii, 45,700 Xbox 360 and 26,000 PS3 games machines.
Retailers have reported that sale of new game consoles doubled since consumers received the Federal Government’s $1000 bonus.
Microsoft marketing manager Jeremy Hinton said pre-Christmas Xbox 360 sales received a push from the bonus:
Speaking with the Herald Sun Hinton claimed: “We had retailers on the phone saying, ‘Quick, we’ve almost sold out (of Xbox 360 consoles). We need more stock now.
“We had one of our retailers call us and say he sold 300 consoles on Tuesday and when the money kicked in by early Wednesday had sold 800.”
The Wii has also proved a winner for Nintendo with customers purchasing 130,000 Wii’s in the last five weeks, double the amount of the same sales period last year.
Source:
news.com.au
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