Ultrabooks To Dominate By 2016

 

  • 1.3 million sold last year
  • 47% of notebook market by 2016
  • Price to drop to $510

Ultrabooks are pegged to dominate all notebook sales in the next five years, grabbing 47% of the pie, according to business intelligence provider GBI Research.

 

  • 1.3 million sold last year
  • 47% of notebook market by 2016
  • Price to drop to $510

Ultrabooks are pegged to dominate all notebook sales in the next five years, grabbing 47% of the pie, according to business intelligence provider GBI Research.

The latest research reveals that 1.3 million Ultrabooks were sold last year, despite how expensive they generally are.

GBI Research predicts that this number will loom even more to 148.7 million by 2016 as technological advances and a drop in component prices will drive down Ultrabook prices. The prediction comes at a Compound Annual Growth Rate (CAGR) of 109%.

Also, microprocessors and flash memory are expected to experience some price drop. There will also be an increase in production capacity for screens and casings.

All these will push down the average selling price of Ultrabooks from $1050 last year to $510 by the end of 2016.

As cloud-based systems, such as Apple’s iCloud and Google’s Cloud Storage, become more widespread, taking out the need for a traditional hard drive, Ultrabooks are set to become even more popular. Ultrabooks are higher-end type of notebooks with thinner, lighter bodies and with a shorter boot-up time.

Region-wise, the Asia-Pacific is expected to take the biggest share of Ultrabooks in 2016, with an estimated 55 million units, followed by the Americas with 54 million. Europe, the Middle East and Africa (EMEA) will slide in at third with combined sales of around 40 million.

Currently, it’s the Americas that are the biggest consumer of Ultrabooks with sales coming from this market expected to reach 1.55 million units this year alone, accounting for 42% of 2012’s global market.

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