Ubidays – the ‘new E3 for Europe’

Yves Guillemot kicked off the two-day Ubidays event in Paris yesterday by telling the audience it is Ubisoft’s answer to E3 – which the publisher now considers to be “only for the US”.

Around 600 industry professionals have travelled from around Europe to attend Ubidays, which began with a two-hour conference and a short Q&A session with Ubisoft’s CEO, Guillemot.

“E3 is now only for the US, so we wanted to do something to help everybody see our products,” he said. “So we decided to do E3 but in France and call it Ubidays.”

As Guillemot explained, Ubidays will showcase the publisher’s current software line-up and reveal more of the newly-announced casual games division.

Games on show included EndWar, which marks the beginning of a new Tom Clancy series and the first Ubisoft has created since Splinter Cell. Gamers will be able to play the whole storyline using voice commands to control their character, although there will also be the option to use a joypad.

Plus there were more details revealed about Haze, which – as Free Radical’s Dave Doak explained – is “not just about war itself, it’s about your perception of war”.

He pledged that the title will look at subjects “not normally addresed in videogames”, describing Haze as being “truly a bit more mature without being gory”. Doak also revealed that a four-player co-op option will be available for both the story and online modes of the game.

Plus, there was another announcement that the publisher is to produce a game based on new movie Beowulf.

EMEA executive director Alain Corre took to the stage to tell the audience, “We are releasing a game based on the new Hollywood blockbuster from Paramount, Beowulf.” The film is being directed by Robert Zemeckis of Back to the Future and Forrest Gump fame.

Corre said further details of the game were being kept under wraps for now, but he did offer, “This game should re-invent the hack-and-slash genre.”

Source: GamesIndustry.biz

Related Links: Ubisoft @ Wiki

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