Twitter Music About To Be Dumped?

It didn’t seem that long ago (six months in fact) that Twitter launched its music service, now rumours abound that the company is about to get rid of it due to lack of interest. The app started out strongly when it zoomed to number six on downloads soon after release, but since then it has hardly raised an eyebrow with the uptake being ‘abysmal’, according to one source.

 

By Mike Wheeler

It didn’t seem that long ago (six months in fact) that Twitter launched its music service, now rumours abound that the company is about to get rid of it due to lack of interest.

The app started out strongly when it zoomed to number six on downloads soon after release, but since then it has hardly raised an eyebrow with the uptake being ‘abysmal’, according to one source.

The idea behind the service is great – you utilise the #NowPlaying hashtag that directs you to trending tracks that are popular amongst users. If a track interests you, you are then directed to music services such as Spotify to listen to the track, or the iTunes store to hear a preview and hopefully buy that track.

So where did it go wrong? People say that the selection of choices for trending tracks were not popular and therefore put doubt in peoples’ minds about the validity of the service. Adding to the downside is that the app only had the ability to play one tune at a time, which, in an age where people are always on the go, appeared to make the service cumbersome.

Twitter has yet to put out a statement on whether the service is definitely to be axed, but it’s not looking good, which then leads to the question, “where does this leave Twitter’s music strategy?” In the ether of failed services it seems. Not the best news with the company’s IPO just around the corner.

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