Twitter Losing Lustre?

Popular social networking tool might be losing its popularity as fast as it’s gaining it!

Research company Nielsen Online are reporting that the churn rate of the social networking sensation is at a massive 60 percent.

“Twitter has enjoyed a nice ride over the last few months, but it will not be able to sustain its meteoric rise without establishing a higher level of user loyalty,” said David Martin, Nielsen Online’s vice president for primary research. Or in other words, Twitter’s audience retention rate, or the percentage of a given month’s users who come back the following month, is currently about 40 percent,” he said.

Twitter has had a lot of publicity lately due to Ashton Kutcher and Oprah Winfrey giving it a lot of air time, yet to have such a high rate of people leaving the site must be a worry for the fledgling site.

Facebook has a retention rate of almost twice as much, but the 40 percent for Twitter is 10 percent up pre Kutcher and Oprah.