Twitter Creates “Cards” For More Content

  • Improved app discovery
  • Sharing content
  • Deep linking

Twitter’s developer event yesterday revealed the company’s intent in helping developers build features that can appear on Twitter’s website and in its own apps through a tool called Twitter Cards.

  • Improved app discovery
  • Sharing content
  • Deep linking

Twitter’s developer event yesterday revealed the company’s intent in helping developers build features that can appear on Twitter’s website and in its own apps through a tool called Twitter Cards.

Twitter cards gives partner websites the option to present content to users in a more engaging way on the social networking site. These cards are shown as content previews, images or videos when users expand tweets containing links to participating sites.

Developers who want to get cards in their websites just need to add a few lines of HTML to their webpages and users who tweet links to their content will have a card added to the tweet that’s visible to all of that user’s followers.

But what’s more interesting about these Twitter cards is that it allows for deep-linking among apps. Meaning, if a user clicks on a Twitter card, the user is not redirected to a website but instead is redirected to the content within the app itself. Not only is this convenient to users but also acts as a good incentive for developers to “build into Twitter”.

And today, the social networking site has updated their iOS, Android and web apps to reflect this “cards” along with other UI improvements. Specifically, the most significant change comes to Android users. And Twitter android app now has the holo look and users can now switch between four tabs (home, connect, discover and me) by swiping across the screen. Moreover, features such as username and hashtag suggestions are now included.

What are your thoughts about the new Twitter apps and its “cards” feature? Do tell us by leaving a comment below. You can also find us on Facebook, Twitter, Pinterest and Google Plus or subscribe to our site for other news and updates from the tech space. 

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