Sony Ericsson is offering football fans new ways to support the Socceroos in South Africa.
Sony Ericsson’s Twitter Cup will see the 32 teams competing in the 2010 FIFA World Cup in South Africa, battle it out in an online tournament with a difference – it will be the fans that decide who will lift the virtual trophy at the end of the tournament. Fans will be able to participate in this exciting competition either online or via their mobile handset.
The tournament kicked off on 4th December 2009, coinciding with the draw for the group stage of the official tournament. Australia is leading Group D with over 5,650 Tweets, but Ghana is closing in for a battle for first round victory. With 100 days until the 2010 FIFA World Cup kicks off, fans need to show their support for the Socceroos by Tweeting #TWCAustralia. The team with the most Tweets in each round will prevail and go on to the next stage, regardless of how the real team fares in South Africa.
An online stadium features on Sony Ericsson’s dedicated 2010 FIFA World Cup Extra Man website and showcases every stage of the tournament taking place on Twitter. Australian fans can follow all the action, from viewing and posting individual Tweets about the Socceroos, through to seeing what the loudest Tweeter in each group has to say about all the games on and off the virtual pitch. Fans simply need to go to the Extra Man website, click on the link to Twitter and get Tweeting to help take their team all the way to the final.
Tweets about the Socceroos are represented by the colours of the national flag in the virtual stadium – the bigger the Australian flag becomes, the more popular the team and the closer they are to being crowned the winner of the Sony Ericsson Twitter Cup. The wall chart view will let fans see the progress of their team and who’s playing who in the knockout stages, so it’s easy to compare the results with the real 2010 FIFA World Cup.
Sony Ericsson will monitor all the activity on Twitter until the final on 11th July 2010.
A general Tweet about the Socceroos will win the team one point; a Tweet with #TWCAustralia is worth five points for the team.