TomTom Diversify In Shrinking Market

  • Designed specifically for motorcyclists
  • Bluetooth to helmet for instructions
  • Glove-friendly screen

With GPS manufacturers having a hard time from app competition it’s not surprising that some are diversifying.

  • Designed specifically for motorcyclists
  • Bluetooth to helmet for instructions
  • Glove-friendly screen

With GPS manufacturers having a hard time from app competition it’s not surprising that some are diversifying.

TomTom has introduced the Rider portable navigation device created for motorcyclists. Following feedback from the motorcyclist community, TomTom Rider has been designed to give people who ride bikes the ability to choose the type of route they want to ride; from the fastest; to the most scenic; to their own personalised route.

Motorcyclists can create and then upload their personalised routes direct to their TomTom Rider device. By downloading Tyre interactive software, bikers can search, create and edit their own routes on a PC. Alternatively, a ‘Upload Routes and Go’ feature enables riders to upload routes directly to their device and share them with other bikers via Bluetooth.

In addition, TomTom Rider includes a feature that feeds audio instructions directly to the user’s helmet via Bluetooth, meaning riders can fully concentrate on the road ahead. The device also includes the introduction of a new 4.3-inch glove-friendly screen, which responds instantly to touch and is designed for riding in any weather conditions, including rain or bright sunlight. The device also comes with a new charging bike dock that turns it on or off with the ignition of the bike.

Features of the unit include:

Winding Roads
TomTom’s Windings Roads feature allows bikers to select routes with the most bends for a more exciting ride.

Upload Routes and Go
TomTom’s Upload Routes and Go feature enables bikers to upload preferred routes captured online to the TomTom Rider device. These routes can be shared with other riders via Bluetooth.

PC Route Management via Tyre
Users can download Tyre interactive software to search, create and edit routes on a PC before uploading them to the TomTom Rider device. These can then be shared with friends.

All-Weather Device
TomTom Rider has a glove-friendly screen. It is designed for any weather conditions, including direct sunlight.

Free Australian Lifetime Maps
TomTom Rider includes free Australian Lifetime Maps. For the life of the product, users can download four or more full updates of the map on the device every year, which includes all updates to the road network, addresses and Points of Interest.

Map Share
Users get free Daily Map Changes from the TomTom Map Share community, which includes dynamic changes such as new speed limits and blocked roads. Map Share helps overcome the more frequent road changes and so avoid delays or detours.

Points of Interest
Via TomTom Rider, users can access the Points of Interest feature to find interesting places to stop en-route, such as restaurants, motels and fuel stations. Personalized Points of Interest can also be added, for future reference.

IQ Routes
TomTom’s IQ Routes uses real travel times for each and every road shared by millions of riders, therefore providing the optimum route and arrival time.

Accessories
A range of optional accessories are available for the TomTom Rider personal navigation device, including a car mounting kit; charging bike dock; and a unique anti-theft solution

RRP
TBC 

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