Tivo Vs Foxtel – it’s war!

Foxtel and the Seven Network have gone head to head in the battle for your bucks as Seven attempts to crack the DVR market with the launch of Tivo

Foxtel and the Seven Network have gone head to head in the battle for your bucks as Seven attempts to crack the DVR market with the launch of TiVo yesterday.

Seven boss, David Leckie, launched the device into the Australian market yesterday taking a not so subtle dig at Foxtel along the way…

“It’s about an expanded television experience for seven out of 10, seven out of 10 Australians … who choose only to watch free-to-air television,” said Mr Leckie

“(With TiVo), you don’t have to subscribe to Foxtel, you don’t have to place an order, and you don’t have to wait months for someone to install it.”

Foxtel’s head of content Patrick Delaney downplayed the Seven comments saying: “The Seven Network has a lot to learn about multi-channelling and set-top units.

“The free-to-air offering — in the way the channels are being played out and in the quantum of channels — hardly gives rise to the need for a DVR.”

Like Foxtel’s iQ devices, TiVo will allow users to record/view multiple programs, live pause and allow viewers to skip ads – it is this aspect of DVRs that local business analysts suggest could sabotage the free to air business model, which relies on advertising for revenue streams.

Seven plans to use the Beijing Olympics in August to drive subscriptions.

Source: Australian IT



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