The first ever Pokémon Super Bowl ad celebrates 20 years of catching ’em all

Pokémon is celebrating its 20th anniversary this year, kicking off the festivities with a multimillion dollar Super Bowl advertisement. While the Super Bowl isn’t played until February 8 (AEST), the Pokémon Company has released an extended cut of the commercial ahead of the big game.

Rather than promoting a particular game or product, the Pokémon Super Bowl ad is a brand piece through and through, foreshadowing the yearlong “#Pokemon20” campaign.

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