Microsoft will open its Sydney flagship store – its first retail outlet outside of North America – on November 12. The Pitt St Mall store will have over 558 square metres of floor space across two levels, and be part of the Westfield complex.
Microsoft will use the store to showcase Windows 10 PCs, its own line of Surface hybrids, Windows Phones, the Xbox One, and Office products. As with Apple's retail outlets, Microsoft will have a help centre which it calls the "Answer Desk". The company describes it as a "one-stop shop for questions, troubleshooting, repairs and support for all Microsoft software and hardware".
The store will also feature what Microsoft calls a "Community Theatre", a space where customers can learn how to use Microsoft's "latest and most popular products in their everyday work and lives".
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