Subliminal ads do exist, and TV stations use them

Channel Ten have been caught using subliminal advertising during last year’s broadcast of the ARIA Awards.

Channel Ten have been caught out using subliminal advertising during last year’s ARIA awards, but the industry regulator has stopped short of issuing a fine.

Revealed by Media Watch (ABC1), Ten used one-frame images of sponsor logos during the introduction of nominated artists, showing Chupa Chups, Big W, Olay, Telstra Bigpond, KFC and Toyota.

The Australian Communications and Media Authority found the free-to-air channel guilty of breaching the Commerical Television Industry Code of Practice, but issued the network with a warning.

“ACMA considers this action as proportionate given that this is the first breach of this kind by the licensee,” ACMA said in a release.

ACMA have also warned Channel Ten not to use the same trick twice in this year’s broadcast of the ARIA awards on October 19.

Source: The Age (from AAP)



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