Sennheiser Brings Back The Mix Tape
- 30-second grabs
- Can have up to five songs
- Post it on your Facebook wall
Who doesn’t remember the lovingly created mix tapes of the 80s? With a cassette recorder and recordable cassettes, every music fan could compile their very own best-of album.
Even in the age of MP3s, such a musical gift is something special – with the “Sennheiser MixTape”, Sennheiser now offers you the chance to relive the past and record your own cassette. You can “record” at www.facebook.com/SennheiserAustraliaNewZealand
Music can hardly be exchanged more personally or creatively than with a mix you have compiled yourself. In the 80s, the cassette recorder was part of the basic equipment in every teenager’s room and cassettes could be bought anywhere. Music fans used them to record their own soundtrack in loving detail.
With its new Facebook app, Sennheiser pays homage to the classic mix tape, while at the same time bringing it into the digital age. Once you click the “Like” button on the page, you have complete access to all app functions. Just name the Sennheiser MixTape, enter sender and recipient, and then select your five favourite songs from the extensive catalogue.
Once you have created your own special playlist, you can listen to the Sennheiser MixTape and post it on your own wall or that of friends. A small cassette player, with the tape inserted and labelled, then appears on the wall ready to listen to; each song can be played for 30 seconds. And if the musical greeting sounds really catchy, the complete tracks can be bought at iTunes.
The recipient can, by the way, say thank you straightaway with his own Sennheiser MixTape. A corresponding button takes him directly to the Sennheiser app.