PlayUp For Android

• Access more than 28,000 live games a year
• Talk to friends via app
• Engage with sports stars.

Australian startup PlayUp has launched its Android App which allows sport fans to follow and customise scores and stats across more than 28,000 live games a year. It claims to have a unique feature of allowing groups of friends (through Facebook and Twitter) to banter in private hangouts, or to join more public fan discussions.

 “With our availability on Android devices, and the Version 2.0 upgrade, we now cater to a larger proportion of the Australian market – allowing fans to follow their team and banter with friends all from the one App, “ said Andrew Mathwin, PlayUp Marketing Director.

In Australia more than 23 million Android Apps were downloaded compared to 27 million iPhone App downloads in February 2012. Worldwide Android makes up 46 percent of the global smartphone market compared to Apple’s market share of 19 percent.

 “With AFL and Rugby codes in full swing PlayUp has also given sport fans something never seen before,” says Mathwin. “We’ve offered the chance for sport fans to engage directly with names such as Steve Waugh, Danny Cipriani, Kurtley Beale, Lote Tuqiri, Wendell Sailor during the live game.”

Since its launch in October last year PlayUp has become a top 5 app in 29 countries around the world including the USA, Australia, UK, India and Japan.

PlayUp is headquartered in Australia with international offices in the US, India, Great Britain, China, Japan and Brazil. In 2010, PlayUp raised $50m from investors based on a US$200m pre money valuation.