Optus today announced that it will gift up to six months of free Netflix to customers who re-contract or sign up for an eligible plan between March 24 and July 5 this year. Customers signing up for the following services are eligible for a six month Netflix subscription:
Home broadband bundle on a AUD$60 plan or above, on a 24 month contract
Postpaid mobile service on a AUD$60 plan or above, on a 24 month contract
Postpaid mobile broadband service on a AUD$30 plan or above, on a 24 month contract
Optus customers purchasing any prepaid phone or mobile broadband device with an included SIM will instead receive a three month subscription to the service.
From April 17, all Optus fixed home broadband customers will have access to unmetered Netflix streaming. This means a customer will be able to watch as much content without it counting against their monthly download quota. An Optus spokesperson said the delay between Netflix's launch and the time the company will offer unmetered streaming is due to the time required to deploy supporting infrastructure. However, the spokesperson said that a large number of Optus customers are choosing to take up Optus' unlimited broadband offers, meaning download quota is a non-issue.
"Ultimately we see unlimited data as the best option for consumers who wish to make the most of these new content opportunities, but we also want to encourage as many of our customers as possible to experience the entertainment revolution and un-metering Netflix is one way to do that."
Earlier this year, Vodafone announced a similar partnership with Australian streaming service Stan. Details of the partnership are yet to be formalised, but it is expected that Vodafone postpaid customers will be eligible for several months of free access to Stan.
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