Nokia Repositions Itself In Phone Market

  • First Nokia with Windows O/S
  • New music streaming service
  • Eight megapixel camera

After realizing that the Symbian operating system is past its use-by date, Nokia has launched its Windows-based Lumia 800 as it tries to make up for lost ground in the smartphone market.

Available in blue, black and pink, the Nokia Lumia 800 has some familiar features such as Nokia Drive – a personal navigation device (PND) with free, turn-by-turn navigation – as well as some new such as Nokia Music services such as Mix Radio, a free music streaming service and Gigfinder.

The Nokia Lumia home screen is a grid of live, animated tiles that provide up-to-the-minute updates from social networks status and news and weather feeds to email notification and calendar alerts. Each tile can be tailored giving access to the applications most often used: a music playlist, a gaming app, a Web page, or an e-mail folder. People Hub combines all your contacts and feeds from Facebook, Linked-in and Twitter into one thread.

It comes with a smooth one-piece body that flows around the floating 3.7-inch ClearBlack AMOLED displa. It has an eight megapixel camera with 28mm Carl Zeiss wide-angle lens and HD video. As well as instant photo share capabilities, Lumia features touch-to-focus – a function that is unique to Nokia.

Nokia Lumia puts a 30+ year Windows software heritage, plus apps such as Outlook, Word, Excel, PowerPoint, SharePoint and OneNote in the palm of your hand. You also have access to Bing, Internet Explorer 9, HTML5 and wifi.

Nokia Music, which is available in 20 countries, with Radio Mix for 12 countries, brings new music services and features such as Mix Radio, which stream hours of music for free, dividing playlists by genre or generating them based on taste. And Gigfinder that lets you search for live local music events, share your discoveries and buy concert tickets online.

The ompany also says that it has over 60,000 apps ready to go with about 300 new ones being added to its library every week.

RRP
TBC



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