Nikon Releases Four New DSLR

Don’t tell Nikon times are hard, they’re released four new cameras

Nikon has released a new range of Coolpix DSLR for the already overcrowded marketplace, but there are a couple of nice surprises in its new range of cameras.

First up is the 12.2 megapixel Coolpix S640, which comes with a 5x zoom Nikkor lens with 28mm wide-angle coverage.

Performance features include ultra-fast autofocus, a start-up of 0.7 seconds and a short shutter-release time lag. This makes it easier to capture once-in-a-lifetime expressions with just the right timing, claims Nikon.

The unit also features a custom optimised auto white balance system based on D-SLR technologies; an optical lens shift VR images stabilisation; and the ability to shoot at any image size up to its maximum of 4000 x 3000 pixels with light sensitivity settings of as high as ISO 6400.

Its fixed range auto allows users to limit sensitivity from ISO 100 to 400 or 800 for effective control over image quality.

It is equipped with Nikon’s new Clear Colour Display technology, which is claimed to reduce reflection and improve visibility, even outdoors in the sun.

Complementing its aluminium finish, the DSLR will be available to Australian consumers in a choice of silver, black, and pink.

Next is the Nikon Coolpix S70, which comes with an OLED touch screen with dual texture design. OLED technology delivers more vivid colour reproduction, sharp contrast, and absence of afterimages. Nikon combines this with its Clear Colour Display technology. In addition, highly responsive new capacitive touch screen technology adds the benefit of sure and immediate response with the lightest touch of the display’s glass surface.

New shooting features that leverage the fingertip control include Touch Shutter, which, at a single touch, releases the shutter after focus and exposure are locked on the subject. Also, new on-screen sliders provide touch control over brightness (exposure) and Scene Effect Adjustment.

Touch control also makes viewing and retouching images more efficient. The speed of fingertip scrolling through images is matched by the fun of using a pinching motion with two fingers to zoom in or out on displayed images, switch between thumbnail and full screen views, and so on.

It offers 12.1 megapixels of resolution and features a slim body wrapped in a sumptuous dual texture design. It will be available to Australian consumers in a choice of champagne, red and black colours.

Third on the list is the Coolpix S570, which features a 5x zoom NIKKOR lens with 28mm wide-angle coverage and the performance benefits of Nikon’s innovative EXPEED digital image-processing concept.

With 12.0 effective megapixels of resolution and a flat body that fits in your pocket, the Coolpix offers the new Skin Softening function that automatically detects and analyses the subject’s skin and then adjusts smoothness for enhanced results.

Face-Priority AF automatically detects as many as 12 faces in the shot and helps produce portraits by adjusting focus and exposure, while the Smile Timer automatically releases the shutter when the priority subject smiles, and the Blink Proof function automatically shoots two sequential frames and saves the one in which the subject’s eyes are wide open. In-Camera Red-Eye Fix automatically corrects any perceived red-eye effect before saving the image to memory.

The camera’s high sensitivity of up to ISO 3200 at any image size up to its maximum of 4000 x 3000 pixels enables flexibility when shooting in low light or when capturing fast-moving subjects. This creates new opportunities to take sharper, more natural-looking photos the moment they occur. It will be available in silver, black, red and pink.
Lastly is the Coolpis S1000pj, which Nikon is barracking as a personal, go-anywhere theatre, which delivers a fun new way to share pictures with friends and family.

Nikon claims it is the first compact digital camera in the world to feature a built-in projector. With a touch of a button, the camera projects photos or movies clips on any flat surface at up to 40 inches in size. Pictures can be projected individually, or as slide shows complete with music and added effects that enhance the experience.

Parents can use the camera to display photos of their own artworks or other images on the ceiling to complement bedtime stories they tell their children.

A projector stand is included, as is a remote control that can be used to operate the projector, release the shutter, and it comes with a resolution of 12.1 effective megapixels.
The camera will be available for Australian consumers in black.

RRP

TBC