Myspace Works Harder to Stem Bleeding Marketshare
- Myspace repositioning itself as entertainment hub
- New mobile website and phone app
- No need to log in
As News Corp COO Chase Carey recently announced that they would be open to the sale of social networking white elephant Myspace, the company is still trying to cauterise the marketshare its bleeding by trying to become the number one entertainment social networking site.
It has recently announced mobile website and iPhone application to further extend the site’s social entertainment experience to mobile devices.
“We have a two-pronged approach to our mobile strategy,” said Michael Jones, chief executive officer for Myspace. “We are creating the best experience for Myspace mobile web users by taking the most compelling entertainment elements of Myspace.com and making them portable, while simultaneously building a portfolio of independent mobile applications tailored specifically to entertainment categories. This approach allows us to offer a meaningful social entertainment experience on mobile that is both fast and engaging.”
Well, you hope so, Mr Jones. After all, having recently mashed the entertainment aspects of Myspace with Facebook, the former has been on the back foot for some time.
The new Myspace mobile website is accessible on all iPhone, iPod Touch, Android, Palm and select Nokia and BlackBerry devices and provides users with:
- A discovery experience around entertainment; Music: Breaking news and status updates from top artists; video: TMZ, Fuel TV, FOX, National Geographic, Movie Trailers and more; Celebrity: Status updates, photos and blogs
- The ability to easily share photos, videos, links, status updates and more across multiple networks
- The option to enjoy without logging in
The Myspace iPhone app, which will be available in the coming weeks, will provide an experience that is centered on the activity stream. In addition to providing updates from celebrities and artists on Myspace, the application will automaticallypopulate a user’s stream with the trending activities of his or her favorite musicians based on the titles in the user’s iTunes library. For example, if a user has music from specific bands on his or her phone, the Myspace iPhone app will automatically populate the user’s stream with updates from those bands.
Much like the new mobile website, the iPhone app will provide tools for easy sharing across networks and will not require users to be logged in. Aspart of Myspace’s mobile application portfolio, the new iPhone app will be a complement to the many other mobile applications currently available including:
- Myspace Music Videos offers music fans a new expression of randomized video discovery based on their mood via our MySpace Music Romeo application on the web or iPad.
- Drawler for iPhone which is a fun, photo styling app that lets you draw, color or add stickers, art, words and more to your mobile photos.
- Logo a Gogo provides users with artistic tools to create, personalise and share their own Myspace logos.