MySpace launching online TV channels

Social networking site MySpace is launching video channels that will feature news and lifestyle videos from The New York Times and National Geographic.

The channels will include programming created for the Web and comes as MySpace, which is owned by Rupert Murdoch’s media conglomerate News Corp., is rapidly expanding its video offerings.

Video is seen as an important driver of traffic to sites such as MySpace, Google Inc.’s YouTube and other sites offering both user-generated fare and shows produced by TV networks and other professionals.

In the coming months, MySpace has said it will offer video channels from National Geographic, including short video drawn from shows such as “Explorer” and “The Dog Whisperer.”

MySpace’s new lifestyle channels will feature animation, video games and other video from News Corp.’s IGN Entertainment site and shows from Ripe TV targeted to young adult males.

Other channels will include The Daily Reel, a selection of the best short video clips on the Web; Expert Village, offering advice on topics such as “how to make the perfect margarita”; Kush TV, featuring reality shows and coverage of live concert and sporting events.

Source: Yahoo! News

Related Links: MySpace Australia, YouTube

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