LG Weighs In With Optimus Black
- Weighs 109g
- NOVA display negates sunlight
- Partners with Pedestrian TV
LG’s Optimus Black handset weighs 109g and offers sleek lines and smooth edges that improve handheld grip, claims LG. The handset features a bright 4-inch NOVA LCD display (700 nit) and a number of design features such as hidden speaker and microphone.
LG Electronics Australia has partnered with Pedestrian.TV, an online portal providing the latest news from pop culture, music, art and fashion. As part of the broader marketing program this partnership will celebrate the launch of the device and position it with opinion leaders and the highly style conscious segment of the market.
Besides its slim body, the 4-inch NOVA display provides brightness and readability under any lighting conditions, including bright sunlight. Available for the first time in the mobile market, the NOVA display is designed to be one of the brightest, clearest and most readable among mobile phone screens. The crystal-clear display also gives a more natural web browsing experience by displaying truer whites while simultaneously conserving battery consumption.
The units user interface (UI 2.0) lets users directly access messages and missed calls from the locked screen with one single finger swipe. The Gesture UI offers more intuitive commands including shaking and tapping for taking calls, entering camera mode, or enjoying music. It also introduces Wi-Fi Direct for quick high-quality data sharing between devices and includes a ground-breaking 2MP front-facing camera.
All LG Optimus Black features are available on the Android 2.2 (Froyo) platform with Android 2.3 Gingerbread upgrade capability in the future.