LG Joins OLED Revolution

LG has released its curved OLED and UHD TVs a week after Samsung did that same at an event in Sydney. Like Samsung’s offering, the curved OLED is a 55-inch unit, while the UDH TVs are in 55- and 65-inch iterations.

LG has released its curved OLED and UHD TVs a week after Samsung did that same at an event in Sydney. Like Samsung’s offering, the curved OLED is a 55-inch unit, while the UDH TVs are in 55- and 65-inch iterations.


With its subtle inward curve, the 55EA9800 CURVED OLED TV delivers an immersive viewing experience, producing clear, more natural images, and has the company’s Cinema 3D technology, with images that appear so real they almost burst forth from the screen.


LG has embedded super slim See Through speakers in the Crystal Clear Stand that deliver crisp, detailed audio in the mid and high frequency ranges. In total, there are 5 speakers that provide an audio output power of 40W.


LG says that what makes its OLED TV technology unique is the addition of a ‘white’ sub-pixel, which creates a patented four-colour pixel consisting of white, red, green and blue sub-pixels (WRGB) that provides vibrant colour, and brilliant whites with infinite contrast.


It has a screen depth of 4.3 millimetres (at the thinnest section) and a weight of 17 kilograms. The TV also incorporates a Carbon Fibre Reinforced Plastic (CFRP) back cover, adding strength to the curved screen and helping the TV to achieve its minimalist design. The slim bezels of LG’s Cinema Screen design serve to heighten the viewer’s sense of immersion. The Smart Touch Control, located at the bottom of the screen, provides an interface that replaces the typical arrangement of channel and volume buttons with a digital onscreen dial.


The response time of the unit is 100 times faster than LED/LCD TV. This allows consumers to enjoy fast moving scenes with minimal blur.


The CURVED OLED TV includes LG’s user-friendly Smart TV platform and a host of connectivity options, including: Intel WiDi, Wi-Fi Direct, Miracast and MHL. This enables users pair and screen share with compatible devices. The company’s Smart TV ecosystem provides access to numerous Apps and content services, and can be navigated using the Magic Remote.


Following the introduction of LG’s 84-inch UHD TV last year, the company has also confirmed that two new additions will join the range.


LG has equipped its new UHD TVs with LG’s Nano Full LED backlighting. With more than 100 (55LA9700) and 144 (65LA9700) separate dimming zones, illumination control is greatly enhanced, thus providing outstanding contrast and consistent brightness across the entire screen and enhancing the viewing experience. The LA9700 models feature LG’s renowned IPS display panels, which offer extraordinary colour expression and are viewable from a wide, 178 degree viewing angle.


Both new models feature a concealed four-speaker motorised sound bar that has four forward-facing speakers delivering room-filling audio across the mid-and high-frequency ranges. Located behind the screen, a powerful woofer ensures strong bass performance, providing a total audio output of 50W. The sound bar lowers when the TV is turned on and rises when powered off or when outputting to audio via Optical output.


The new models offer subtle aesthetics with LG’s slim and narrow bezel design, which is set to heighten the viewer’s sense of immersion. A chrome finish stand completes the appearance of the TVs.


Both TVs deliver 8.3 million pixels. What powers this screen resolution is LG’s Tru-Ultra HD Engine. LG’s Tru-Ultra engine upscales video into Ultra HD resolution.


These units can be viewed from almost any position in the room, as there is less

colour variation and loss of contrast at wider viewing angles. LG’s passive 3D technology also provides 3D viewing.


LG’s Smart TV platform offers access to a growing collection of Apps and content services from local and international content providers. Its SmartShare feature allows consumers to seamlessly share content between devices such as a compatible Smartphone or Tablet to a TV.


LG’s Magic Remote allows users to speak directly into the remote for internet searches. It works with gestures – point, draw, speak and control.


The 55-inch and 65-inch TVs also have a range of wireless connectivity options such as Intel WiDi, and Miracast for convenient screen mirroring with compatible smartphones or tablet PCs. The TVs also boasts a built-in FULL HD video call camera for communicating with friends online.


OLED TV $11,999
UHD TV 55-inch $4999
UHD TV 65-inch $7499

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