Instagram Reaches 100 Million User Mark, Says Zuckerberg

Instagram has just announced that it has surpassed the 100 million user mark, yet this wasn’t convincing enough for its new owner’s founder and CEO, Facebook’s Mark Zuckerberg.

 

Zuckerberg, who relayed the Instagram milestone during the TechCrunch Disrupt event in the U.S., credited this to the Instagram team whom he described as “super-talented bunch of engineers” and “just killing it.”  

 

He also vowed that Facebook will not come in the way of Instagram so it can keep itself independent from Facebook. A move just like Google’s initiative over Youtube being run on its own, to allay fears that the app will be integrated with Facebook’s infrastructure.

 

Instead, Instagram will be treated like a third party Open Graph partner by Facebook, which then gives the photo-sharing site’s developers priority access to features of Facebook.

 

“We have no agenda into making them going into our infrastructure. We're going to do the things we would have done if they were an Open Graph partner, but we'll be able to prioritize them," said Zuckerberg.

 

Facebook and Instagram recently finalised deals that would seal the social network’s acquisition of the photo-sharing app for US$1 billion last April. 

 

Daily active users of Instagram surged to 1,200% from April period of 860,000 to 11 million. The app, now available on both iPhone and Android, is now enjoying monthly downloads of 10 million as of July.

 

During the same event, Zuckerberg also admitted what mistakes the company has committed in the past relating to HTML 5. Web mark-up language is no longer the best that can render faster and enhanced user experience but by making its app native.