Instagram Has 90M Users

  • 90 million monthly active users
  • 40 million photos a day
  • 8,500 likes per second

Despite all the ruckus created by Instagram’s announced changes to its terms of service, the photo-filtering service officially released that it has 90 million monthly active users who are snapping 40 million photos a day.

  • 90 million monthly active users
  • 40 million photos a day
  • 8,500 likes per second

Despite all the ruckus created by Instagram’s announced changes to its terms of service, the photo-filtering service officially released that it has 90 million monthly active users who are snapping 40 million photos a day. It can also boast 8,500 likes per second accompanied by 1,000 comments per second.

"Instagram continues to see very strong growth around the world," said Founder Kevin Systrom in a statement. "With many of the product and internationalization improvements we've made, we've been excited to see these efforts resonate with users globally."

The Facebook-owned company caused quite a frenzy when it announced its new terms of service last month. Among other changes, the new terms give the company full run to use customers' pictures in advertisements without notifying or compensating the users who submitted the content.

Since then reports have been circling the web of users leaving the site in a mass exodus. On Dec. 17, AppStats reported Instragram had 16.35 million active daily users. A month later on Jan. 12, that number was about halved, dropping to 7.81 million daily users.

Between those dates, we saw a roller coaster of figures, with the lowest daily user base recorded at 5.2 million the day the new terms were announced on Dec. 18, bouncing back to 15.88 million users the very next day.

Instagram said it hit the 100 million users milestone September, while now it's sitting at 90 million monthly active users. Instagram's user base decline is widely attributed to the terms of service kerfuffle.

However, there may be more to this story. The new terms will go into effect on Jan. 19, so it’s a wait-and-see at this point.

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