In-game ads from Google?

Gamers are still skeptical that ads won’t overrun their favourite games but with word just released that Google is entering market, this may all change.

Google is currently in talks to buy in-game ads company Adscape, a company that specialises in technology that allows adverts to be placed in online videogames.

According to a report in The Wall Street Journal, a deal could be announced as early as this week.

“We are always considering new ways to extend Google’s advertising program to benefit our users, advertisers and publishers,” said a spokesperson for Google.

The deal would follow Microsoft’s purchase last May of Massive Inc, a firm that has numerous gaming partners including 2K Sports, Codemasters, Eidos, Konami and NCsoft.

Source: GamesIndustry.biz

Related Links: Google, Massive Incorporated

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