Hollywood investigates ‘instant’ difital films
Sick of missing film screenings due to a sold-out show? Or cinemas not showing more underground or indie films? Hopefully this will change if Hollywood has it’s way…
Universal Pictures, Warner Bros. Entertainment and a company called Digital Cinema Implementation Partners are working on a new digital film delivery system that, if successful, could give theater operators the flexibility to put a popular movie on an extra screen as quickly as the demand for it arises. At the same time, theater operators could boot out a surprise stinker and even book in for a day or two an art-house film with a small but devoted audience.
Related Links: Universal Pictures, Warner Bros.