HBO Now streaming service exclusively launching on Apple devices
HBO today announced that its HBO Now streaming service will be exclusively available on Apple TV and iOS devices when it launches in April. The service will be billed at USD$14.99 per month, but as with its competitors such as Netflix, will have a 30 day free trial.
HBO CEO Richard Plelper confirmed that the service will launch before Game of Thrones returns on April 12. HBO Now is exclusive to America, and is likely to retain for that status for the foreseeable future. However, it is possible that Australians may be able to access the service through the use of a Virtual Private Network (VPN).
HBO Now will have all of HBO's original series available for streaming, including Game of Thrones, Veep, The Sopranos, Sex and the City and Entourage.
To celebrate the partnership, Apple is cutting the Apple TV's price from USD$99 to USD$69. At present, it is not clear yet whether Apple will also cut the device's price in Australia. At time of writing, the Apple TV's price has not changed in Apple's Australian online store.