Hasselblad Announces Expensive Branded Mirrorless Camera

  • With DSLR features, 24.3-megapixel
  • High-end mirrorless, interchangeable lens
  • Costs US$6,500, set for 1st quarter release

Hasselblad, the Swedish maker of medium format cameras, has announced plans to market its high-end USD$6,500 mirrorless, interchangeable lens camera called Lunar early next year to broader ma

  • With DSLR features, 24.3-megapixel
  • High-end mirrorless, interchangeable lens
  • Costs US$6,500, set for 1st quarter release

Hasselblad, the Swedish maker of medium format cameras, has announced plans to market its high-end USD$6,500 mirrorless, interchangeable lens camera called Lunar early next year to broader market of serious photographers and enthusiasts.

“The company’s mission is to develop exceptional products at the very top end of the market segments in which we operate,” said Hasselblad Chairman and CEO Dr. Larry Hansen, adding that the plan for the “piece of camera art … revives the timeless charm “ of 1957’s 500c.

Inside the Lunar, there is a 24.3-megapixel APS-C sensor, instant shutter response (0.02 second release time lag), wide ISO 100-16,000 range25-point auto focus feature, full HD video recording, Ultra-bright 3-inch HD display and OLED viewfinder.

On the software side, the Lunar will come with some set of creative styles, picture effects, scene selections and an "intelligent face registration." Lunar will feature auto HD, DRO and anti-motion blur mode, as well as TriNavi system for DSLR-like tuning, two flash options and ant- dust system.

Since Hasselblad geared the Lunar to sport a DSLR-like performance, the company claims it packs the expensive camera with all the advanced features that photo enthusiasts will find in top DSLRs. Then the camera will be accentuated by the Hasselblad own state-of-the-art image capture technology that is coupled with Italian design features.

With the options to be in a fully automatic or fully manual mode, the company also claims that in making the camera’s model, Hasselblad uses handmade wooden prototypes for ergonomics and functionality. Also developed to embrace both compact E-mount and larger professional A-mount lenses, Lunar was made of carbon fibre, titanium, wood, leather and gold.

To be launched in the first quarter of next year, the Lunar will be available in a choice of standard models including a swath of exclusive hand grips and other

The Lunar, which is set for launch in the first quarter of 2013, will be priced circa 5000 Euros and will be available in a choice of standard models plus a variety of exclusive hand grips and precious materials on special order.

In Australia, Hasselblad is owned and operated by C.R. Kennedy & Co. since 1980.

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