Google reaches out to Entrepreneurs around the world

By Pamela Perez

By Pamela Perez

Google is on the run to tap a market of approximately 400 million entrepreneurs across 54 countries with the launch of its new website filled with tools to help startups.


Google for Entrepreneurs is a product of an effort that the search giant has been working on for the past year. It aims to get Google tools and products into the hands of entrepreneurs worldwide.


Google for Entrepreneurs will serve as "the umbrella" for several dozen programs and partnerships involving Google that support startups and entrepreneurs, says Mary Grove, head of Global Entrepreneurship Outreach at Google.


It has recently announced a partnership with Women 2.0, a San Francisco-based group that promotes and supports female founders. The tandem plans to bring a series of "Founder Friday" meets to cities around the world. This event brings in an average of 350 attendees and takes place on the first Friday of every month. The first ones backed by Google are set for Nov. 16 in Detroit and Mexico City and the company will be working on to extend this to more cities globally over the next year from Moscow to Sao Paolo.


Google also said it wants to partner with more strong organizations like Startup Weekend in local communities that connect its resources with entrepreneurs.


The kickoff event drew more than 100 hackers and entrepreneurs who worked to produce viable businesses at Google Ventures' Startup Lab. It was one of 15 Startup Weekends that were going on around the country.


"What's great about this event is that you actually get to see entrepreneurship in action," said Jon Lynman of Google for Entrepreneurs.


"BillNinja" turned out to be the winning business. It offers a way for groups of friends to split bills when paying at a restaurant. "They had a working app, everybody seemed to agree they were solving a very real problem with a clear path to monetisation," said event facilitator Andy Sparks of Startup Weekend.

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