Google Acquires Waze For A Reported $1.1 Billion

  • Israel-based company
  • Traffic app
  • Enhancement for Google Maps

It’s another day and here comes another billion dollar acquisition. This time around, it’s Google taking Israel-based social traffic and navigation app – Waze.

  • Israel-based company
  • Traffic app
  • Enhancement for Google Maps

It’s another day and here comes another billion dollar acquisition. This time around, it’s Google taking Israel-based social traffic and navigation app – Waze. Details about the acquisition are not yet disclosed but sources say that Google paid around $1.1 billion for Waze.  

Waze is a social traffic and navigation app that makes use of a large community of drivers sharing real time road information passively through the app. With Waze, users are able to share road reports on accidents, police traps and traffic jams along the way, helping other users in the area with a “heads-up” that will allow them to choose the best traffic route.

This feature is what’s makes Waze’s acquisition beneficial to Google. Not only will Waze provide an additional audience for Google’s products, the social aspect of the app will also certainly improve Google Maps. Moreover, the acquisition will help prevent Google’s competitors in the mapping industry, access to Waze’s resources.

On the other hand, Waze benefits from the deal in at least two ways. First is that it gets to keep its Israel office intact as Google made it clear that it would keep Waze’s operations in its current location and will operate separately from other Google-owned companies. Another reason is that joining Google will allow the company to stay focused on its community of drivers instead of going public and dealing with all the legalities of an IPO. 

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