Samsung has tapped the talents of Kristian Nairn – perhaps best known for his portrayal of Hodor in HBO's Game of Thrones – for its latest advertising campaign. Titled "The Screen Worthy of the Things You Love", the campaign sees Nairn reprise the famed role to spruik Samsung’s new flagship tablet, the Galaxy Tab S2.
While Hodor is traditionally only able to say his name, Nairn breaks character, and calls out viewers for watching the ad on "one of those old iTablet thingies". Samsung has created several different targeted versions of the ad, allowing Nairn to “recognise” the device the user is watching the video on.
"We’re thrilled to feature Kristian Nairn in our campaign, which reinforces that the Tab S2 is the tablet worthy of your favourite content," said Prasad Gokhale, vice president of Samsung Australia's mobile division.
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