Sydney will get Australia’s first, free-to-air, non-commercial, digital TV channel.
The National Indigenous Television service will launch in Sydney today, becoming the first free-to-air digital service not created by a commercial or public TV network.
Rather than mirroring what’s already screened on analogue TV, NITV will showcase new content, including “a daily news and weather service created for and by indigenous people, award-winning sports programs, stunning dramas, insightful documentaries, cultural programming, music events, children’s shows, hilarious comedy, indigenous lifestyle and reality series and entertaining movies” according to the press release.
Funded by the Government, NITV will be available to about 150 Aboriginal communities via sattelite, as well as being on the Foxtel, Optus, Austar, Neighbourhood Cable and TransACT pay-TV services.
Patricia Turner, chief executive of NITV, said the service was also important for the reconciliation of Indigenous Australians.
“In terms of the overall moves to reconciliation between our people and other Australians we believe it’s important to be available to as many people as possible,” said Ms Turner.
: The Australian