Free mobile TV

Australia is set to receive its first free live to air TV service when the YoMo network launches later this month.

Australia is set to receive its first free live to air TV service when the YoMo network launches later this month.

The network, which transmits over Bluetooth will be funded by ad revenue. A number of mainstream companies have already signed on to the service including NAB, Gloria Jeans, Boost Juice, L’Oreal and Fosters.
According to the YoMO co founder and major shareholder Daniel Schwartz YoMo is expected to reach 30,000 people a week at time of launch. The service will send transmissions to a network of access points around the East Coast at locations such as airports, shopping centres and sports stadiums.

Schwartz says :”We have already secured contracts that are in the six digits for some long-term advertisers.

“We will be broadcasting 24/7. We are gaining exclusive rights within locations to be able to broadcast live via Bluetooth.”

The fledgling company has already trialled its service, a prime example being Carlton Draught’s Sky Surfer ad which debuted at rugby league and AFL matches. “Fifty thousand people opted in after being prompted to switch on their Bluetooth and click to download…”

YoMo is expected to generate $2 million in revenue during its first year…

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