Foxtel And zeebox Make TV More Social

  • Second screens
  • App integration
  • Social applications

Foxtel and zeebox announced today that they will be offering Australians a new way to experience Foxtel TV shows by using the zeebox social media platform to interact with favourite shows and friends online while watching TV.

  • Second screens
  • App integration
  • Social applications

Foxtel and zeebox announced today that they will be offering Australians a new way to experience Foxtel TV shows by using the zeebox social media platform to interact with favourite shows and friends online while watching TV.

The partnership will bring Foxtel’s content in to the zeebox app, while zeebox’s social TV platform will be integrated into Foxtel’s Guide app. Second screen experiences on many of Foxtel’s channels will be available on the zeebox app from today and more will be added in the coming months.

The agreement will also effectively make zeebox as the first second screen app in Australia to include key Foxtel channels in its line-up. In addition, zeebox users will soon be able to enjoy the ability to remote control and remote record their favourite shows using the zeebox app on Foxtel iQ set-top boxes. Zeebox and Foxtel will also bring social applications in to TV as friends will be able to chat and interact with each other using the zeebox app.

Advertisers on the other hand will be able to engage second screen audiences on Foxtel channels. Using Spot Synch, advertisers can engage viewers with second screen experiences synchronized real time with their TV ads. They can also extend program relationships into the second screen by sponsoring shows or categories on zeebox.

Moreover, Foxtel will be releasing a revamped TV Guide app later this year which include features powered by zeebox and is designed as a companion to be used while watching TV, delivery many of Foxtel’s Channels with an engaging second screen experience and providing social and enhanced additional content on personal devices.

Key features of the new app include the ability to tweet along with celebrities, see behind-the-scenes information on favourite TV shows, and an updated and re-imagined vision of the successful Foxtel TV Guide App helping users discover great TV content.

The updated Foxtel TV Guide app with zeebox features will launch across all popular smartphone and tablet devices running in either iOS or Android this year.

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