Facebook Rolls Out Story Bumping In News Feeds

A typical problem that Facebook users experience is a flooded news feed filled with updates from friends, relatives and liked pages majority of which are irrelevant to a user. Today, the social networking giant is updating its news feed algorithm to improve the user experience on Facebook. Previously, Facebook evaluated the most recent posts on the social network by ranking posts based on a specific set of criteria. 

 
  • Post score
  • Internal test with FB employees
  • Last actor signal

A typical problem that Facebook users experience is a flooded news feed filled with updates from friends, relatives and liked pages majority of which are irrelevant to a user. Today, the social networking giant is updating its news feed algorithm to improve the user experience on Facebook.

Previously, Facebook evaluated the most recent posts on the social network by ranking posts based on a specific set of criteria. These include the number of likes and comments on the post, the relationship between the reader and the poster, and the type of post to name a few. The problem with this method is that as new posts come in, older posts get pushed to the bottom of the pile even if that particular post is more relevant than the others.

With the news feed update, which uses the new Story Bump feature will allow relevant posts to get a second chance on being on the top of the list. This will give users the opportunity to see the stuff that matter to them even if more posts are to come in.

According to Lars Backstrom, the engineering manager of the company’s News Feed ranking team, the social network is well aware of the information flooding that was happening with users’ newsfeed and the Story Bumping feature is Facebook’s proposed solution. Backstrom also noted that it took a while for the update to roll out since they needed a few months to build out the infrastructure needed to run the Story Bumping feature; not to mention the amount of time spent on testing the functionality with the company’s own employees.

Aside from the Story Bumping feature, Facebook is also adding a “Last Actor signal” into its relevancy calculations. This indicator means that Facebook will be evaluating a user’s last 50 post interactions and incorporating them when deciding which stories should be on the top of the list.

Lastly, Facebook also announced that they will soon publicize their news feed algorithm updates the same way that search engines such as Bing and Google are publishing blog updates on how they do ranking in search results. 

 

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