Facebook Mobile Usage Gains On Web

  • 1.06 billion monthly active users on the web
  • 680 million mobile users
  • 57 percent increase when compared to last December

Facebook's fourth quarter financial statement revealed that for the first time in the company's history, the number of mobile daily active users is gaining on the number of users check

  • 1.06 billion monthly active users on the web
  • 680 million mobile users
  • 57 percent increase when compared to last December

Facebook's fourth quarter financial statement revealed that for the first time in the company's history, the number of mobile daily active users is gaining on the number of users checking Facebook on the web.

The increase may be largely due to the swelling of the smartphone and tablet markets, making it come as not much of a surprise to learn more people are using mobile devices to stay connected to Facebook. Considering in September only 126 million people used Facebook on mobile devices, and on average, 618 million people used the website daily in December, you can see why the network is so happy with the mobile growth.

"In 2012, we connected over a billion people and became a mobile company," said Mark Zuckerberg, Facebook founder and CEO in the statement. "We enter 2013 with good momentum and will continue to invest to achieve our mission and become a stronger, more valuable company."

There were still 1.06 billion monthly active users on the web, which was a 25 percent increase year-over-year. Though the monthly users on mobile were barely able to reach half of the web's total, the 680 million mobile users were still a 57 percent increase when compared to last December.

That dramatic increase in mobile visits paid some impressive dividends for the advertising revenue, as Facebook's app was responsible for 23 percent of the total, which was up from 14 percent in Q3. Overall, the ad revenue for Facebook hit $1.33 billion (AU$1.28 billion) during Q4, which was a 41 percent increase over 2011, and accounted for 84 percent of the total revenue.

In October, Zuckerberg promised Facebook would "monetise better per amount of time spent on mobile than desktop."

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