Digital Radio Hits 1M Mark In Australia

 

  • 95,000 units sold last quarter
  • 1,002,966 total units sold
  • 140 different products in the market

Digital radio is taking off in Australia with the technology hitting the one million milestone of units sold.

 

  • 95,000 units sold last quarter
  • 1,002,966 total units sold
  • 140 different products in the market

Digital radio is taking off in Australia with the technology hitting the one million milestone of units sold.

Just last quarter 95,000 units were sold, largely due to Father’s Day in September, according to the GfK Marketscope report, putting the total number sold since the August 2009 digital radio launch to 1,002,966.

The latest survey report also says that owners of digital radios are spending more time listening to the devices as well, with 1.336 million people reportedly listening to DAB+ every week, for about 12 hours a week. This is about double the time spent listening to internet radio stations.

The increasing number of products in the market has contributed greatly to the surge in digital radio adoption. There are currently about 140 different DAB+ digital radio units on offer around the country.

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