Death Knell For Plasma TVs?

Panasonic has announced that it will no longer be producing plasma televisions and will shut down its last factory producing the television in 2014. With sales now at an all-time low and with just six percent of marketshare,  the days of the plasma were always numbered with the LED and OLED LCD television now set to have a virtual monopoly in the television market by the end of the decade.

 

By Mike Wheeler

Panasonic has announced that it will no longer be producing plasma televisions and will shut down its last factory producing the television in 2014.

With sales now at an all-time low and with just six percent of marketshare,  the days of the plasma were always numbered with the LED and OLED LCD television now set to have a virtual monopoly in the television market by the end of the decade. Add to that equation the introduction of Ultra High Definition televisions this year and it’s not hard to see why plasma sales are struggling.

Traditionally plasmas have had much darker blacks and less motion blur that its LCD counterpart, which means they have been ideal for gaming and sports programmes. However, with the aforementioned OLED and UHD TV technologies now catching up, and the plasma having a reputation for consuming more power, consumers are voting with their wallets causing the product’s sales to tank.

In 2012 plasma’s accounted for almost a quarter of the Panasonic’s worldwide sales, but that has not been enough to save the product from being deleted.  Currently the company has four plants in Japan, and once the Amagasaki plant closes the other three factories will stick with producing LCDs.

But all it not well with the LCD market either as sales for them are also down from last year. As well as a softening market in China, people are starting to use their ultrabooks, smartphones and tablets as devices to watch their favourite television programmes.

Overall, the television shipments shrunk by just over six percent in 2013, with analysts stating that, worldwide, LCD sales were expected to shrink for the first time ever in the third quarter of 2013, although exact data has yet to be published.

 

Leave a Reply