Coolpix Compact Camera Becomes GPS

  • Camera gets map display
  • Geotags points of interest
  • 50 POI categories

Navteq, a provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising is supplying its map and location content for Nikon’s Coolpix AW series of compact digital cameras.

The AW100 is Nikon's first compact digital camera with waterproof, shock-proof and cold-resistant specifications. In addition, the device is also equipped with a number of new features including GPS support, an electronic compass and a map display.

Unique to the AW100 is the ability for users to view their exact location on the map display that comes pre-loaded within the devices. Both devices are equipped with built-in GPS (Global Positioning System) functionality that allows geo-tagged images to be pinpointed via Point of Interest (POI) data supplied with the Navteq map.

The map features millions of POIs in over 50 categories including restaurants, tourist attractions, shops, hotels and much more. Due to the millions of locations included within the Navteq map, the AW100 will recognise your location and display it, either as longitude and latitude, or by place name.  With the integration of maps and location content in the camera, users can now geographically organise their photos, allowing them to identify the location of where the photo was taken and when.

Navteq collects millions of miles of data annually in order to capture and validate the road network and a range of location content as it exists in the real world.  Teams of geographic analysts positioned around the globe have the local knowledge needed to ensure superior accuracy of Navteq maps covering 91 countries. Because the road network and content are constantly changing, local presence is critical to change detection and verification— both essential factors in delivering quality map data for these types of new and innovative consumer uses.