Chrome 23 Lands With Do Not Track Support

 

  • Restricts targeted sites
  • Performance improvements
  • Easier control on website’s permissions

Google has integrated a Do Not Track functionality into its Chrome 23 web browser, giving users the option on whether or not websites and advertisers can track their online activities.

 

  • Restricts targeted sites
  • Performance improvements
  • Easier control on website’s permissions

Google has integrated a Do Not Track functionality into its Chrome 23 web browser, giving users the option on whether or not websites and advertisers can track their online activities.

In addition, Chrome 23 gives users control on the unique permissions of some sites (access to your location, camera, microphone, etc.) by clicking the lock icon within the URL bar.

"This latest release also includes an option to send a "do not track" request to websites and web services," says Google.

"The effectiveness of such requests is dependent on how websites and services respond, so Google is working with others on a common way to respond to these requests in the future."

The move puts Chrome in line with rival browsers Internet Explorer, Firefox, Safari and Opera, which all have the same functionality.

Microsoft was the first to adopt the standard when it made DNT the default protocol in Internet Explorer 10. The others quickly followed suit.

It is actually less of a surprise that it has taken Google this long to adopt the standard, especially given how the company makes a great deal of money from advertisers wanting to throw targeted commercials at users.

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