CES 2015: Luxury in Motion – Mercedes-Benz’s self-driving car of the future

While Dr. Zetsche is confident that Mercedes will be able to make self-driving cars commercially viable, there are still challenges to be faced when it comes to making automatic vehicles ubiquitous.

"Whom are we going to hold responsible in the unlikely event that an autonomous driving car crashes? Or how should the car decide on ethic aspects, if an accident is really unavoidable?" asked Dr. Zetsche.

Nonetheless, Dr. Zetsche is optimistic about the future of car automation, stating that the required technology is rapidly moving forward and customers are beginning to trust it.

"The time is right to think about the car of the future."

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