CE Sector Leads Recovery

Canon’s Digital Lifestyle Index says that Aussies spent over $2.5 billion on digital lifestyle products

Australians are still spending like there is no tomorrow in the tech sector if figures released by the Canon Consumer Digital Lifestyle Index are to be believed.

Compiled by consumer marketing research company Gfk, the figures show that in the first half of 2009 industry revenue generated by the Canon CDLI categories increased by 7.2% ($174 million) to $2.598 billion, compared with the first half of 2008.

According to the Canon CDLI figures, the total product revenues grew faster than for the retail sector as a whole. Whereas the ABS Business Indicators Report estimates trend sales in 1H 2009 for the entire Australian retail sector grew by 1.1 percent, CDLI revenues grew 7.2 percent over this same period.

LCD TVs, game consoles, digital still cameras and digital media players contributed strongly to the $174 million sales increase in the first six months of the year.
Product categories with the highest market size by value are:

LCD televisions (38.9 percent of total Canon CDLI revenues)
Plasma televisions (16.3%)
Digital still cameras (11.6%)
Games consoles (11.2%)
Digital media players (8.6%)


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