Virgin boss Sir Richard Branson has unveiled a download platform for PC games which he claims could ‘replicate the functionality of iTunes’.
The subsidiary Virgin Games and Game Domain International (GDI) announced this week a new 3D ‘virtual world’ platform called A World of My Own (AWOMO).
Koch Media is the first traditional PC games publisher to express an interest in the technology.
The platform claims to offer key advantages over existing technologies – including rapid download speeds enabling play within minutes instead of hours, far greater security, and improved ease of use for the customer.
“This is a really exciting development for us, as it gives us the opportunity to do for PC games what iTunes has done for music,”
The PC games industry is plagued by high distribution costs and piracy which has hampered the growth of this market. Several of the world’s major games publishers have apparently already registered their support.
GDI intends to launch the AWOMO platform later in 2007, with a large selection of games promised.
Related Links: About Virgin
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