Australia To Get TV Content Streaming Hub

 

  • Local industry in talks
  • Hulu-type service
  • ACMA research

Australia might be getting a Hulu-type of joint free-to-air TV streaming hub, allowing access to your favourite TV shows from anywhere in the country and on gadgets such as tablets or smartphones.

 

  • Local industry in talks
  • Hulu-type service
  • ACMA research

Australia might be getting a Hulu-type of joint free-to-air TV streaming hub, allowing access to your favourite TV shows from anywhere in the country and on gadgets such as tablets or smartphones.

Australian free-to-air TV networks are presently in serious discussions with the local industry to create an all-in-one digital streaming hub for television content in Australia, says Liz Ross, General Manager of Freeview Australia.

Ross also admits that consumers want access to TV anywhere, at any time on any device.

“We do as a platform all agree that an aggregated service is the one appropriate solution in the long run for all Australian consumers because it does deliver that opportunity for people to get all the very best content they currently view on free-to-air TV … in one place,” she said.

“Our belief is that consumers will expect television anywhere, any time and on any device.”
If successful, the service viewers will be able to have access to “past, present and future” free-to-air content.

The reason why this hasn’t happened sooner is because of old-world content rights deals, says Louise McElvogue, a partner of Macleod Media and a member of the government's Convergence Review Committee.

“Once we start to see a loosening up of those output deals and the content becoming more available we'll see a bit of a shift from traditional broadcasters holding all those rights and letting them out online when they want to, to perhaps some of those distributors taking them direct to consumers,” she said.

Currently, you can catch the shows you missed through the individual web portals of commercial free to air networks. Each network releases online video separately through its own website.

ACMA's research shows that more than 1.5 million Australian adult internet users or 11% of the total accessed these catch-up TV services in June this year, up from 8% in June 2011.

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