ASUS Panders to Environmentalists

ASUS is about to let loose with a new Bamboo Collection that blends natural design with cutting edge notebook computing and stylish mobility. A follow-up to the first Bamboo Series launched in 2008, the new U Series Bamboo Collection reconciles users’ need for computing power and connectivity with their desire to lead Lifestyles of Health and Sustainability.

ASUS is about to let loose with a new Bamboo Collection that blends natural design with cutting edge notebook computing and stylish mobility. A follow-up to the first Bamboo Series launched in 2008, the new U Series Bamboo Collection reconciles users’ need for computing power and connectivity with their desire to lead Lifestyles of Health and Sustainability.

Designed for fashion and eco conscious users, U Series Bamboo Collection notebooks sport smoky brown bamboo exteriors that are not overly treated so as to retain their organic look, properties and tactility. The bamboo exteriors are juxtaposed with sleek, brushed aluminum interior surfaces and a seamless chiclet keyboard that is as comfortable to use as it is great to look at. Research has identified bamboo as a quickly-replenishing resource which when used has almost no impact on the environment as a whole. Using bamboo also cuts plastic use by up to 15 per cent, delivering an organic feel, claims ASUS. In addition, the notebooks’ green roots are reflected in the product packaging which is made of 100 per cent natural and recyclable bamboo pulp and non-woven packing cloth.

Technology in the computer includes Super Hybrid Engine (SHE), which monitors processing loads and delivers just the right level of power, works alongside NVIDIA Optimus technology to conserve energy and should extend battery life. Optimus technology intelligently switches between high-end discrete graphics and normal integrated visuals, depending on system usage. Whenever possible, more energy-demanding graphics are turned off to conserve power, prolonging battery life.

U Series Bamboo Collection notebooks also feature Syncables technology that enables effortless syncing with a plethora of devices, including desktop PCs, other notebooks, smartphones and digital cameras. This makes it easy to share files, backup data and access collections quickly. Intelligent syncing allows users to get more done using one light notebook as their nexus — invariably reducing their energy footprint as less equipment needs to be powered on at the same time.USB 3.0 is another new addition to the range, reflecting the move toward ever-faster data transfers. The new standard is up to ten times faster than USB 2.0, and is fully backward compatible to ensure that all existing USB devices can still be used.

Each U Series Bamboo Collection notebook is tested to meet ASUS’ quality assurance standards. The LCD panels come with a Zero Bright-Dot guarantee, claimed to provide peace of mind against dead pixels. The notebooks also feature ASUS Splendid Video Intelligence Technology which automatically tweaks colours, sharpness and other visual parameters to ensure the best experience regardless of the content being viewed. Completing the Bamboo Collection’s robust multimedia capabilities are high fidelity speakers with SRS Premium Surround Sound for pristine audio reproduction.



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